Visual System

Logo System

The Airship logo is the most recognisable element of our brand. It consists of a wordmark and a symbol (emblem), available in multiple variations for consistent brand recognition across all touchpoints.

Primary Wordmark

The Airship wordmark is our primary logo. It features the custom-designed “A” symbol integrated into the wordmark. Use this as the default logo wherever possible.

Airship wordmark, white on darkWhite on dark
Airship wordmark, purple on lightPurple on light
Primary usage
The white wordmark is preferred on dark backgrounds (our default brand context). The purple wordmark is used on light or cream backgrounds. Never use the white wordmark on light backgrounds or the purple wordmark on dark backgrounds.

Brand Emblem

The “A” emblem is used when space is limited or as a secondary brand mark — favicons, social media avatars, app icons, and small-format applications. The ocean gradient emblem is our primary emblem.

Airship emblem, ocean gradientOcean emblem (Primary)
Airship emblem, ocean on lightOn light backgrounds
Airship emblem, purplePurple emblem
Airship emblem, blackBlack emblem
Emblem usage
The ocean gradient emblem is the primary emblem and should be used in most contexts. Use it for favicons, social media avatars, app icons, and small-format applications. The purple and black variants are available for specific background contexts.

Clear Space

The clear space around the logo ensures it is always legible and visually distinct. This exclusion zone must be free of other graphic elements, text, or imagery.

Airship logo with clear space1x height

Minimum clear space = the height of the “A” emblem on all sides

  • The minimum clear space equals the height of the “A” character in the wordmark, measured from all edges.
  • No text, imagery, or graphic elements should intrude into the clear space.
  • When placing the logo on photography, ensure sufficient contrast and keep the clear space rule intact.

Minimum Size

To preserve legibility, never render the logo below these minimum sizes.

FormatWordmark Min WidthEmblem Min Width
Print30mm10mm
Digital120px32px

Logo Usage Rules

Follow these rules to ensure the Airship logo is always represented correctly.

Correct: logo on dark background
✓Use the white wordmark on dark backgrounds with sufficient contrast.
✗Do not stretch, compress, or distort the logo in any way.
Correct: purple logo on light background
✓Use the purple wordmark on light or cream backgrounds.
✗Do not rotate the logo. It should always be displayed horizontally.
Correct: emblem used at small size
✓Use the emblem for small-format applications like favicons and avatars.
✗Do not apply transparency or reduce the opacity of the logo.
Correct: logo with clear space
✓Always maintain the minimum clear space around the logo.
✗Do not recolour, add effects, or apply filters to the logo.

Co-branding

When the Airship logo appears alongside partner or client logos, follow these rules.

  • Both logos should be given equal visual weight. Match perceived size, not pixel dimensions.
  • Separate logos with a vertical divider line or adequate white space (minimum 2x clear space).
  • Prefer horizontal arrangements. Use vertical stacking only when horizontal space is constrained.
  • Contact the brand team before creating any co-branded materials to ensure approval.