HB Studios needed a partner capable of creating hyperrealistic character work that could bring real pros like Tiger Woods and Matt Fitzpatrick to life in-game, while maintaining visual consistency and avoiding the uncanny valley effect. The scope included full courses with environmental assets, plus detailed apparel visible from player perspectives.

We used a mixture of tools and scan data to ensure high accuracy during character development. The core workgroup remained mostly the same throughout the process to maintain consistent style. Our team worked directly in Unity with HB Studios, enabling rapid feedback on visual iterations. We also innovated around player perspectives and apparel visibility, particularly from behind, where detail still mattered for immersion.

We worked in Unity alongside HB Studios rather than exporting into it, so a visual note could be answered the same day instead of at the next delivery. Adopting a client's toolset costs us a fortnight at the start of an engagement and saves a great deal more than that across two years of it.

Daily standups with HB Studios set each day's goals, and our artists had weekly training alongside them, so a convention agreed in a meeting reached the whole team the same week.

3,625 assets and counting: 1,900 of them apparel, 1,300 environment, and the rest equipment, characters, grooms and effects, from a team that peaked at 29 and has been on the title since May 2023. It follows the same partnership that delivered PGA Tour 2K23, and the core group stayed together across both, which is why apparel on a 2K25 golfer sits in the same visual language as apparel on a 2K23 one.

Volume like this, on your schedule.